英国知名品牌价值资讯公司Brand Finance公布了“2019年全球品牌500强”报告，亚马逊一如既往将“全球最具价值品牌”的头衔收入了囊中，过去一年，亚马逊的品牌价值增长了25%，达1879亿美元，比排名第2的苹果公司多了30多亿美元，谷歌则继苹果之后，排名第3。

排名企业名称所属国家领域1AmazonUnited StatesTech2AppleUnited StatesTech3GoogleUnited StatesTech4MicrosoftUnited StatesTech5SamsungSouth KoreaTech6AT&TUnited StatesTelecoms7FacebookUnited StatesTech8ICBCChinaBanking9VerizonUnited StatesTelecoms10China Construction BankChinaBanking11WalmartUnited StatesRetail12HuaweiChinaTech13Mercedes-BenzGermanyAuto14Ping AnChina15China MobileChinaTelecoms16Agricultural Bank of ChinaChinaBanking17ToyotaJapanAuto18State GridChinaUtilities19Bank of ChinaChinaBanking20WeChatChinaTech21Tencent (QQ)ChinaTech22Home DepotUnited StatesRetail23TaobaoChinaTech24T (Deutsche Telekom)GermanyTelecoms25DisneyUnited StatesMedia26ShellNetherlandsOil & Gas27VolkswagenGermanyAuto28NTT GroupJapanTelecoms29BMWGermanyAuto30Wells FargoUnited StatesBanking31StarbucksUnited StatesRestaurants32YouTubeUnited StatesTech33PetroChinaChinaOil & Gas34Bank of AmericaUnited StatesBanking35TmallChinaTech36CitiUnited StatesBanking37ChaseUnited StatesBanking38Coca-ColaUnited StatesSoft Drinks39MarlboroUnited StatesTobacco40IBMUnited StatesCommercial Services41NikeUnited StatesApparel42BoeingUnited StatesAerospace & Defence43McDonald'sUnited StatesRestaurants44United States StatesHealthcareUnited StatesHealthcare45MoutaiChinaSpirits46DeloitteUnited StatesCommercial Services47PorscheGermanyAuto48UPSUnited StatesLogistics49SinopecChinaOil & Gas50IntelUnited StatesTech51General ElectricUnited StatesEngineering Construction52VisaUnited StatesCommercial Services53American ExpressUnited StatesCommercial Services54XfinityUnited StatesTelecoms55Mitsubishi GroupJapanAuto56AccentureUnited StatesIT Services57HondaJapanAuto58CSCECChinaEngineering Construction59OracleUnited StatesTech60TotalFranceOil & Gas61PWCUnited StatesCommercial Services62FedExUnited StatesLogistics63Lowe'sUnited StatesRetail64EYUnited StatesKingdom Commercial Services65AllianzGermanyInsurance66BoschGermanyEngineering Construction67DellUnited StatesTech68BPUnited StatesOil & Gas69UberUnited StatesTech70China Merchants BankChinaBanking71China LifeChinaInsurance72CiscoUnited StatesTech73SiemensGermanyEngineering Construction74IKEASwedenRetail75VodafoneUnited StatesKingdom Telecoms76CVS HealthUnited StatesRetail77NetflixUnited StatesTech78OrangeFranceTelecoms79Hyundai GroupSouth KoreaAuto80China TelecomChinaTelecoms81EvergrandeChinaReal Estate82HSBCUnited KingdomBanking83JP MorganUnited StatesBanking84NestléSwitzerlandFood85AudiGermanyAuto86Tata GroupIndiaEngineering Construction87BaiduChinaTech88SoftBankJapanTelecoms89NissanJapanAuto90PepsiUnited StatesSoft Drinks91LG GroupSouth KoreaTech92ZaraSpainApparel93FordUnited StatesAuto94MastercardUnited StatesCommercial Services95auJapanTelecoms96SantanderSpainBanking97RBCCanadaBanking98CostcoUnited StatesRetail99ChevronUnited StatesOil & Gas100InstagramUnited States101AdidasGermanyApparel102Country GardenChinaReal Estate103TargetUnited StatesRetail104WuliangyeChinaSpirits105FoxUnited StatesMedia106WalgreensUnited StatesRetail107H&MSwedenApparel108UniversalUnited StatesMedia109AXAFranceInsurance110SAPGermanyTech111AIAChina (Hong Kong)Insurance112SpectrumUnited StatesTelecoms113China Railway Construction CorporationChinaEngineering & Construction114Hitachi GroupJapanTech115BNP ParibasFranceBanking116AlibabaChinaTech117Bank of CommunicationsChinaBanking118Capital OneUnited StatesBanking119NBCUnited StatesMedia120Johnson'sUnited StatesCosmetics & Personal Care121TDCanadaBanking122VolvoSwedenAuto123CartierFranceApparel124Louis VuittonFranceApparel125AnthemUnited StatesHealthcare126KFCUnited StatesRestaurants127PetronasMalaysiaOil & Gas128ChevroletUnited StatesAuto129ExxonMobilUnited StatesOil & Gas130Shanghai Pudong Development BankChinaBanking131Warner Bros.United StatesMedia132PaypalUnited StatesCommercial Services133AirbusFranceAerospace & Defence134KPMGUnited StatesCommercial Services135China CITIC BankChinaBanking136Sumitomo GroupJapanMining, Iron & Steel137OptumUnited StatesHealthcare138Midea vChinaTech139SberbankRussiaBanking140SonyJapanTech141NetEaseChinaTech142EDFFranceUtilities143PanasonicJapanTech144booking.comUnited StatesTech145UniqloJapanApparel146Industrial BankChinaBanking147CRECGChinaEngineering & Construction148BarclaysUnited KingdomBanking149ChanelFranceCosmetics & Personal Care150JRJapanLogistics151JD.comChinaTech152INGNetherlandsBanking153MUFGJapanBanking154TescoUnited KingdomRetail155ScotiabankCanadaBanking156RenaultFranceAuto157DHLGermanyLogistics158SK GroupSouth KoreaTelecoms159CBSUnited StatesMedia160Postal Savings BankChinaBanking161Lockheed MartinUnited StatesAerospace & Defence162VankeChinaReal Estate163HermesFranceApparel164AetnaUnited StatesHealthcare165GreenlandChinaReal Estate166L'OréalFranceCosmetics & Personal Care167BBVASpainBanking168China Pacific Insurance CompanyChinaInsurance169EniItalyOil & Gas170MovistarSpainTelecoms171CanonJapanTech172UBSSwitzerlandBanking173TelstraAustraliaTelecoms174Goldman SachsUnited StatesBanking175AldiUnited StatesRetail176SkyUnited KingdomTelecoms177EngieFranceUtilities178EnelItalyUtilities179HumanaUnited StatesHealthcare180China UnicomChinaTelecoms181GucciItalyApparel182Sam's ClubUnited StatesRetail183BMOCanadaBanking184DeltaUnited StatesAirlines1857-ElevenJapanRetail186HPUnited StatesTech187NokiaFinlandTech188U.S. BankUnited StatesBanking189LexusJapanAuto190MedtronicUnited StatesHealthcare191American AirlinesUnited StatesAirlines192CarrefourFranceRetail193China Minsheng BankChinaBanking194Union PacificUnited StatesLogistics195EquinorNorwayOil & Gas196PICCChinaInsurance197Mitsui GroupJapanMining, Iron & Steel198TSMCChina(Taiwan)Tech199YangheChinaSpirits200Land RoverUnited KingdomAuto201Morgan StanleyUnited StatesBanking202DBS BankSingaporeBanking203PemexMexicoOil & Gas204eBayUnited StatesTech205LidlGermanyRetail206ADNOCUAEOil & Gas207GEICOUnited StatesInsurance208Sumitomo Mitsui Banking CorporationJapanBanking2093MUnited StatesTech210ValeroUnited StatesOil & Gas211TIMItalyTelecoms212CognizantUnited StatesIT Services213Red BullAustriaSoft Drinks214AdobeUnited StatesTech215SK HynixSouth KoreaTech216HikvisionChinaTech217PNCUnited StatesBanking218United States AirlinesUnited StatesAirlines219Johnson & JohnsonUnited StatesCosmetics & Personal Care220ABBSwitzerlandEngineering & Construction221ESPNUnited StatesMedia222Ferrari GroupItalyAuto223Yahoo!JapanTech224BroadcomUnited StatesTech225BTUnited KingdomTelecoms226EtisalatUAETelecoms227RabobankNetherlandsBanking228BASFGermanyChemicals229HoneywellUnited StatesEngineering & Construction230AirbnbUnited StatesTech231ZurichSwitzerlandInsurance232Poly DevelopmentChinaReal Estate233PhilipsNetherlandsTech234Longfor PropertiesChinaReal Estate235PurinaSwitzerlandFood236CignaUnited StatesHealthcare237General DynamicsUnited StatesAerospace & Defence2383China (Hong Kong)Telecoms239DanoneFranceFood240GilletteUnited StatesCosmetics & Personal Care241SalesforceUnited StatesTech242GazpromRussiaOil & Gas243YoukuChinaTech244WoolworthsAustraliaRetail245RolexSwitzerlandMedia246AllstateUnited StatesInsurance247CRRCChinaEngineering & Construction248CIBCCanadaBanking249ColesAustraliaRetail250BellCanadaTelecoms251MetlifeUnited StatesInsurance252Gree Electric AppliancesChinaTech253SubwayUnited StatesRestaurants254VinciFranceEngineering & Construction255SubaruJapanAuto256NatWestUnited Kingdom257HPEUnited StatesTech258YiliChinaFood259China Everbright BankChinaBanking260Northrop GrummanUnited StatesAerospace & Defence261Commonwealth BankAustraliaBanking262CaterpillarUnited StatesEngineering & Construction263CoachUnited StatesApparel264ProgressiveUnited StatesInsurance265Marubeni GroupJapanMining, Iron & Steel266TeslaUnited StatesAuto267BudweiserUnited StatesBeers268Credit SuisseSwitzerlandBanking269QualcommUnited StatesTech270PublixUnited StatesRetail271Prudential (US)United StatesInsurance272NintendoJapanTech273HiltonUnited StatesHotels274O2United KingdomTelecoms275Activision BlizzardUnited StatesTech276Société GénéraleFranceBanking277LICIndiaInsurance278SprintUnited StatesTelecoms279MichelinFranceTyres280T.J. MaxxUnited StatesRetail281SchlumbergerUnited StatesOil & Gas282Poste ItalianeItalyInsurance283Generali GroupItalyInsurance284STC SaudiArabiaTelecoms285MCCChinaEngineering & Construction286SunacChinaReal Estate287FreseniusGermanyHealthcare288NeutrogenaUnited StatesCosmetics & Personal Care289Bud LightUnited StatesBeers290BridgestoneJapanTyres291Victoria'sSecretUnited StatesApparel292RocheSwitzerlandPharma293TelusCanadaTelecoms294NIVEAGermanyCosmetics & Personal Care295Ross Dress For LessUnited StatesRetail296DowUnited StatesChemicals297ItaúBrazilBanking298Brookfield Asset ManagementCanadaBanking299EnterpriseUnited StatesCar Rental Services300Lloyds BankUnited KingdomBanking301HeinekenNetherlandsBeers302KEPCOSouth KoreaUtilities303LegoDenmarkToys304NvidiaUnited StatesTech305Kellogg'sUnited StatesFood306PampersUnited StatesCosmetics & Personal Care307BNSFUnited StatesLogistics308AvivaUnited KingdomInsurance309L&MUnited StatesTobacco310RogersCanadaTelecoms311Southwest AirlinesUnited StatesAirlines312ANZAustraliaBanking313Dollar GeneralUnited StatesRetail314HaierChinaTech315InfosysIndiaIT Services316Bouygues GroupFranceEngineering & Construction317China Resources LandChina(Hong Kong)Real Estate318TysonUnited StatesFood319CenturylinkUnited StatesTelecoms320Domino'sPizzaUnited StatesRestaurants321ADPUnited StatesCommercial Services322PlaystationJapanTech323Prudential (UK)United KingdomInsurance324John DeereUnited StatesEngineering & Construction325Merrill LynchUnited StatesBanking326Christian DiorFranceApparel327HCAUnited StatesHealthcare328SafranFranceAerospace & Defence329EmiratesUAEAirlines330nabAustraliaBanking331BayerGermanyPharma332DiscoverUnited StatesBanking333ABCUnited StatesMedia33420th Century FoxUnited StatesMedia335LinkedInUnited StatesTech336Mizuho Financial GroupJapanBanking337XiaomiChinaTech338BradescoBrazilBanking339suning.comChinaRetail340LenovoChinaTech341Geely AutoChinaAuto342McKinseyUnited StatesCommercial Services343SwisscomSwitzerlandTelecoms344State Bank of IndiaIndiaBanking345BHPAustraliaMining, Iron & Steel346NescaféSwitzerlandSoft Drinks347ClaroMexicoTelecoms348ChubbSwitzerlandInsurance349CapgeminiFranceIT Services350Crédit AgricoleFranceBanking351Tiffany & Co.United StatesApparel352Circle KCanadaRetail353Thermo Fisher ScientificUnited StatesTech354SFRFranceTelecoms355Sainsbury'sUnited KingdomRetail356LukoilRussiaOil & Gas357Daiwa HouseJapanEngineering & Construction358SyscoUnited StatesCommercial Services359PTTThailandOil & Gas360TelenorNorwayTelecoms361El Corte InglésSpainRetail362Pall MallUnited KingdomTobacco363UOBSingaporeBanking364OCBC BankSingaporeBanking365NordeaDenmarkBanking366ChunghwaChina (Taiwan)Telecoms367KrogerUnited StatesRetail368AsdaUnited KingdomRetail369MS&ADJapanInsurance370Western DigitalUnited StatesTech371Standard CharteredUnited KingdomBanking372DXC TechnologyUnited StatesIT Services373La PosteFranceLogistics374TravelersUnited StatesInsurance375Tim HortonsCanadaRestaurants376BUICKUnited StatesAuto377McLaneUnited StatesLogistics378SpriteUnited StatesSoft Drinks379Nippon Life InsuranceJapanInsurance380RaytheonUnited StatesAerospace & Defence381Intesa SanpaoloItalyBanking382Swiss ReSwitzerlandInsurance383CarmaxUnited StatesRetail384Emerson ElectricUnited StatesTech385Macy'sUnited StatesRetail386CLINIQUEUnited StatesCosmetics & Personal Care387Luzhou LaojiaoChinaSpirits388InnogyGermanyUtilities389Pizza HutUnited StatesRestaurants390AutoZoneFranceRetail391Micron TechnologyUnited StatesTech392E LeclercFranceRetail393SHISEIDOJapanCosmetics & Personal Care394WestpacAustraliaBanking395Texas InstrumentsUnited StatesTech396Mahindra GroupIndiaAuto397Deutsche PostGermanyLogistics398Kohl'sUnited StatesRetail399HBOUnited StatesMedia400Dalian WandaChinaReal Estate401HarbinChinaBeers402Phillips 66United StatesOil & Gas403BBCUnited KingdomMedia404PanteneUnited StatesCosmetics & Personal Care405QNBQatarBanking406MarriotUnited StatesHotels407SuzukiJapanAuto408ConocoPhillipsUnited StatesOil & Gas409ctrip.comChinaTech410MengniuChinaFood411DiscoveryUnited StatesMedia412Estée LauderUnited StatesCosmetics & Personal Care413CNBMChinaEngineering & Construction414Sherwin-WilliamsUnited StatesRetail415AIGUnited StatesInsurance416HDFC BankIndiaBanking417SodexoFranceCommercial Services418MobilUnited StatesOil & Gas419VMWAREUnited StatesTech420AirtelIndiaTelecoms421PfizerUnited StatesPharma422CNOOCChinaOil & Gas423Wrigley'sUnited StatesFood424Applied MaterialsUnited StatesTech425Galaxy MacauChina (Macau)Hotels426TeliaSwedenTelecoms427Lay'sUnited StatesFood428Centene CorporationUnited StatesHealthcare429BurberryUnited KingdomApparel430McCainCanadaFood431HuggiesUnited StatesCosmetics & Personal Care432BAE SystemsUnited KingdomAerospace & Defence433HCLIndiaIT Services434Johnnie WalkerUnited KingdomSpirits435NordstromUnited StatesRetail436PetrobrasBrazilOil & Gas437Cathay Life Insurance CoChina (Taiwan)Insurance438CSXUnited StatesLogistics439Dunkin'United StatesRestaurants440EssoUnited StatesOil & Gas441Crédit MutuelFranceBanking442Telkom vIndonesiaIndonesiaTelecoms443Canadian National RailwayCanadaLogistics444CJ GroupSouth KoreaFood445ABN AMRONetherlandsBanking446CNRLCanadaOil & Gas447KraftUnited StatesFood448RelianceIndiaOil & Gas449Saint-GobainFranceEngineering & Construction450AflacUnited StatesInsurance451PradaItalyApparel452DoveUnited KingdomCosmetics & Personal Care453CFLDChinaReal Estate454China SouthernChinaAirlines455MaerskDenmarkLogistics456AbbottUnited StatesPharma457Schneider ElectricFranceEngineering & Construction458KBCBelgiumBanking459SSEUnited KingdomUtilities460The North FaceUnited StatesApparel461CCCCChinaEngineering & Construction462Fubon LifeChina (Taiwan)Insurance463GarnierFranceCosmetics & Personal Care464United TechnologiesUnited StatesAerospace & Defence465Doosan GroupSouth KoreaEngineering & Construction466OmegaSwitzerlandApparel467Polo Ralph LaurenUnited StatesApparel468RepsolSpainOil & Gas469CumminsUnited StatesEngineering & Construction470FergusonUnited StatesEngineering & Construction471ThalesFranceAerospace & Defence472CaixaBankSpainBanking473Jack Daniel'sUnited StatesSpirits474Shinhan Financial GroupSouth KoreaBanking475ArcelorMittalLuxembourgMining, Iron & Steel476BB&TUnited StatesBanking477Banco do BrasilBrazilBanking478Viettel TelecomVietnamTelecoms479Lotte GroupSouth KoreaFood480RandstadNetherlandsCommercial Services481Deutsche BankGermanyBanking482CarrierUnited StatesEngineering & Construction483iQiyiChinaTech484ClarinsFranceCosmetics & Personal Care485CNP AssurancesFranceInsurance486Tide/ArielUnited StatesCosmetics & Personal Care487IberdrolaSpainUtilities488BloombergUnited StatesMedia489SafewayUnited StatesRetail490CaixaBrazilBanking491China EasternChinaAirlines492HalliburtonUnited StatesOil & Gas493AdeccoSwitzerlandCommercial Services494MaybankMalaysiaBanking495GatoradeUnited StatesSoft Drinks496KB Financial GroupSouth KoreaBanking497DaikinJapanEngineering & Construction498MarshallsUnited StatesRetail499Bank of BeijingChinaBanking500British AirwaysUnited KingdomAirlines

　　关于Brand Finance

　　Brand Finance是全球领先的独立品牌价值和战略咨询公司，每年会对全球数千个知名品牌进行评估，“全球品牌价值500强”是全球唯一被国际标准委员会ISO认证的榜单，在国际上具高度权威性。该榜单主要从三个维度评估企业品牌价值，即品牌强度指数、特许费率、品牌营业收入，重点考究企业可持续发展、客户服务、企业社会责任等方面。

　　全球品牌排行榜亮点

　　每年，Brand Finance都会重视全球最大的品牌。全球500个最具价值品牌的所有行业和国家都包含在1月22日在瑞士达沃斯世界经济论坛上发布的品牌融资全球500强报告中。

　　法拉利加速夺得世界最强品牌称号，得分为94.8分（满分100分）和AAA 评级。

　　三大品牌中的三个：德勤，普华永道和安永，获得精英AAA 品牌实力评级，而毕马威落后于此。

　　亚马逊捍卫全球最有价值品牌的优势地位，增长25％至1879亿美元，苹果和谷歌排名第二和第三。

　　随着科技品牌在排名中领先，微软以47％的品牌价值增长回归前五，而Facebook认为其品牌实力受丑闻玷污。