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商务谈判实例(二)

发布时间:2023-06-14 20:07:59
Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解: R: Even with volume sales, our coats for the Exec-U-Ciser won"t go down : Just what are you proposing? R: We could take a cut(降低)on the price. But25% would slash our profit margin(毛利率).We suggest a compromise??10%. D: That"s a big change from25!10 is beyond my negotiating limit. (pause) Any other ideas? R: I don"t think I can change it right now. Why don"t we talk again tomorrow? D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this. NEXT DAY D: Robert, I"ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else. R: I hope so, Dan. My instructions are to negotiate hard on this deal??but I"m try very hard to reach some middle ground(互相妥协). D: I understand. We propose a structured deal(阶段式和约). For the first six months, we get a discount of20%, and the next six months we get15%. R: Dan, I can"t bring those numbers back to my office??they"ll turn it down flat(打回票). D: Then you"ll have to think of something better, Robert.

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